Murchie’s Tea & Coffee

Rooted in over a century of history, Murchie’s is a premium Canadian teahouse known for its heritage and quality. This self-initiated project reimagines the brand’s visual identity through a modern lens, elevating its presence while preserving its legacy.

The renewed identity brings greater visual clarity and sophistication across packaging, digital touchpoints, and retail environments. Every design decision was made to reinforce the brand’s core values: heritage, luxury, and craftsmanship.