Miss Dior Exhibition

Elevated a Product Showcase into a Story of Brand Elegance and Purpose

Elevated a Product Showcase into a Story of Brand Elegance and Purpose

This self-initiated project reimagines the Miss Dior Exhibition with a focus on elegance and storytelling. The original concept emphasized product launch but lacked the visual depth and emotional nuance to capture the timeless essence of Miss Dior.

Inspired by Christian Dior’s belief that perfume expresses more than scent, this redesign introduces a new exhibition concept called Design for Women. It’s rooted in sophistication, quiet strength, and lyrical beauty. From typography to packaging to digital touchpoints, every element reflects the brand’s refined sensibilities and poetic elegance.

Project type

Brand identity, Art Direction, Digital Design

Original

Refreshed