Murchie's

Brand Identity Renewal for a Tea Brand

Murchie's, a Canadian teahouse rooted in British Columbia's heritage, has a proud history of providing exquisite products for various occasions, including local, national, and royal events. However, the existing visual identity lacked the uniqueness and elegance befitting Murchie's as a heritage brand. The outdated logo and pattern did not reflect contemporary ideas of luxury. Murchie's new branding creates a more consistent and visually captivating identity that explicitly represents its brand values.

  • Type: Brand identity renewal, Brand strategy, Packaging, Marketing
  • Role: Research, Strategy, Art direction
  • Team: Self-directed passion project. This work is not affiliated with Murchie’s

“Murchie's is a high-end specialty teahouse, proud of its long history since 1894 and its roots in British Columbia, Canada.”

Murchie's Primary Gold

  • Hex
  • #D1AB1C
  • RGB
  • 209 / 171 / 28
  • CMYK
  • 20 / 30 / 100 / 0

Primary Background

  • Hex
  • #000000
  • RGB
  • 0 / 0 / 0
  • CMYK
  • 0 / 0 / 0 / 100

Murchie's Coffee

  • Hex
  • #452927
  • RGB
  • 209 / 171 / 28
  • CMYK
  • 20 / 30 / 100 / 0

“Our brand values are
Quality, Heritage, and Sophistication.”

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