Design for Women

Visual Direction Renewel for an Exhibition

The Miss Dior Exhibition celebrated the brand's rich history and founder, Christian Dior, while unveiling the new perfume. However, the original theme and visual direction failed to capture the elegance of Miss Dior, as they solely focused on promoting the new product. To rectify this, the new exhibition concept, Design for Women, embraces a fresh visual direction inspired by Christian Dior's belief that perfume encompasses more than just a pleasing scent. This concept beautifully reflects his passion for infusing Miss Dior perfumes with gracefulness and elegance.

  • Type: Experience design, Exhibition identity renewal, Packaging, User interface
  • Role: Research, Strategy, Art direction
  • Team: Self-directed passion project. This work is not affiliated with Miss Dior.



Renewal of Miss Dior Exhibition aims to better convey the purpose of the exhibition and more truly represent Miss Dior.




Showcase new product

Celebrate the history and value of Miss Dior


Use of rough strokes and simplistic design

Visualize Miss Dior's sophisticated and graceful scents

Brand Values


as a high-end perfume brand


of Miss Dior's perfume scents


of Miss Dior's fine quality products

Secondary Pink

  • Hex
  • #E6CDD4
  • RGB
  • 230 / 205 / 212
  • CMYK
  • 8 / 20 / 80 / 0

Primary Pink

  • Hex
  • #BC6886
  • RGB
  • 188 / 104 / 134
  • CMYK
  • 26 / 71 / 29 / 1

A custom ribbon typeface with distinctive lettering is used primarily for poster titles. The movement and colour of the ribbons represents sophistication and femininity.

  • Josefin Sans Regular
  • Josefin Sans Light

“A woman's perfume tells more about her than her handwriting.”

Christian Dior

  • STEP 1
  • Scan the QR code at the back of the tear-off part of each ticket, which is a perfume blotter and contains one of Miss Dior's scents.
  • STEP 2
  • Guess which scent is the one the ticket contains.
  • STEP 3
  • Check the result of your answer.
  • STEP 4
  • If correct, receive a special gift.
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