Design for Women

Visual Direction Renewel for an Exhibition

The Miss Dior Exhibition celebrated the brand's rich history and founder, Christian Dior, while unveiling the new perfume. However, the original theme and visual direction failed to capture the elegance of Miss Dior, as they solely focused on promoting the new product. To rectify this, the new exhibition concept, Design for Women, embraces a fresh visual direction inspired by Christian Dior's belief that perfume encompasses more than just a pleasing scent. This concept beautifully reflects his passion for infusing Miss Dior perfumes with gracefulness and elegance.

Type: Experience design, Exhibition identity renewal, Packaging, User interface
Role: Research, Strategy, Art direction
Team: Self-directed passion project. This work is not affiliated with Miss Dior.

As-Is

To-Be

Renewal of Miss Dior Exhibition aims to better convey the purpose of the exhibition and more truly represent Miss Dior.

As-Is

To-Be

Theme

Showcase new product

Celebrate the history and value of Miss Dior

Visual
Direction

Use of rough strokes and simplistic design

Visualize Miss Dior's sophisticated and graceful scents

Brand Values

Elegance

as a high-end perfume brand

Gracefulness

of Miss Dior's perfume scents

Delicacy

of Miss Dior's fine quality products

Secondary Pink

Hex
#E6CDD4
RGB
230 / 205 / 212
CMYK
8 / 20 / 80 / 0

Primary Pink

Hex
#BC6886
RGB
188 / 104 / 134
CMYK
26 / 71 / 29 / 1

A custom ribbon typeface with distinctive lettering is used primarily for poster titles. The movement and colour of the ribbons represents sophistication and femininity.