Experience Exchange
Brand Identity Design for a Scholarship Program
The Experience Exchange is a scholarship program by Huge Canada in partnership with George Brown College, aiming to improve access to design industry opportunities for underrepresented groups. Participating students have the chance to enhance their skills, network, and career prospects through exchanging ideas and experiences with peers and professionals at Huge, fostering mentorship. We created the visual identity that embodies the essence of the program—unity of diverse perspectives and people coming together.
- Type: Brand identity, Brand strategy, Marketing
- Role: Art direction
- Team: Part of the Experience Exchange team at Huge
The moment of creativity
Different ideas and people that count equally
- Hex
- #FF3E71
- RGB
- 255 / 62 / 113
- CMYK
- 0 / 89 / 34 / 0
- Hex
- #3333CC
- RGB
- 51 / 51 / 204
- CMYK
- 86 / 81 / 0 / 0
- Hex
- #00EDC5
- RGB
- 0 / 237 / 197
- CMYK
- 59 / 0 / 38 / 0