According to research, solo travel has become a big trend since 2016, and the number of those who go on a trip alone went up by 42% in recent years. While some enjoy their time alone, others are willing to make new friends on the road if they find a good match. Euro Travelmate is an application to connect solo travelers in Europe who are looking for company with similar interests. Through interviewing the target audience—people in their 20s—I found that security was their main concern when using meetup apps in a foreign country.
Type: Product design (UX/UI)
Role: User interview, User testing, Wireframing, Prototyping
Team: Self-directed passion project
Design Challenge
Design an app which connects solo travelers in Europe via their shared interest in a way that they can feel safe.
Solution
Ensuring Security
Only verified users can make an account. Users must scan their government ID to proceed with registration, the name printed on which will be set as their username.
Providing a safe environment
When users encounter troublesome behavior such as spamming, not showing up, or using inappropriate language, they can rest assured that the problematic user will be blocked from their account.
Connect with like-minded travelers
Posts & activities can be set to the user's current or upcoming location, allowing them to easily find others with the same goals or interests.
Giving users control
In the case that a traveler finds existing activities or events not to their liking, the app allows them to create their own posts to invite others.
FULL USER FLOW
Euro Travelmate
Process
User Persona
Tom Sripantha
Bio
Tom is traveling Europe alone and his first destination is Prague, Czech Republic. He is open-minded, friendly, and loves meeting new people.
Pain Points
Afraid to travel Europe alone but couldn’t find a friend to go with him.
Used other apps to find friends but did not feel safe with them
Needs
Wants to make new friends while traveling.
Wishes to find company for going to Jazz Clubs, and for taking photos.
Kelly Wilson
Bio
Kelly got two weeks of vacation and decided spend it on her dream trip to France. She is also open to meeting new people but is a little cautious due to bad experiences in the past.
Pain Points
Little to no knowledge of France.
Tired of meeting or dealing with troublesome people.
Needs
Company to show her around and give her a good experience of the country.
A safe conversational environment.
Initial Wireframes
Initially there was no profile picture as I thought that might feel more like a dating app. However, after interviewing the target audience, I realized that they would feel more safe meeting up with another traveler when they know his or her face beforehand
Flowchart
Visuals
Along with the cursive font for the logo and headings, the orange point colour creates a friendly and welcoming atmosphere.
Blenda Script
This is heading
Mallory Book
This is instructions
Mallory Medium
This is date and name
Mallory light
This is body text. Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua.
Colours
#FC7634
#505050
#E5E5E5
Logo
Takeaways
User testing matters.
It is easy to be stuck in my own perspective when designing an app. For example, I strongly believed that the profile picture would make it feel like a dating app but realized that the users feel safer with the profile. It is important to remember that the app is for the users not for myself, and many users might have different thoughts from a designer.